A domain name identifies the unique address of the particular website on the internet. It is an unique address that can be used for email addresses and website addresses. Domain names are used in URL’s to identify and locate particular web pages.
Simply by entering the domain name into the web browser, it allows you to connect/access directly to that particular website. It is an unique online identity that consists of three main parts: sub-domain, domain name/buy domain and its extension.
For example: www.wikipedia.com. The most commonly used extensions are .com, .net and .org. The extension .com refers to commerce used by commercial businesses, .net refers to network used by network organizations and .org refers to organization used by non-profit organizations.
Things to consider while choosing a domain name:
As the design of your website is important, choosing a good domain name is also equally important. Most businessmen, particularly small business owners want their website to be up quickly on the internet. Many times they don’t think about the importance of their domain name and choose a name quickly without thinking twice. This can be a disaster because domain name reflects your business.
Domain name should reflect your business:
While choosing a domain name for your business you should consider a name that reflects the theme and objectives of your business. Be careful while choosing a domain name, do some research and see if the domain name that you are planning for your business is not similar to any other business. Because, when users enter a domain name, there is a possibility of users going to other site than yours. It may harm your business. Therefore, choose a domain name that is unique, as it builds your brand name.
Select easy to remember name – simple, short, quicker to type:
Choose a domain name that is small, easy to remember and that can be typed quickly. It should not exceed more than 13 to 14 characters. To make it easier and simple for the users, you should avoid using underscore ‘_’ or any numbers, as it is difficult to pronounce verbally. So make sure that your domain name is easy to spell and note worthy.
Choose domain name extension based on nature of your business:
Choose an extension for your domain name that suits the nature of your business and matches with your business theme. For example, if you are dealing with networking system then you need to choose a domain name with an extension .net or if you are doing commercial business, then you should choose an extension .com. While making a purchase consider buying the .com extension as it is one of the oldest and most popular extension in the world.
Check availability of the preferred domain name:
After you have finished choosing a domain name for your business, you should check for the availability of the preferred domain name, because there are chances of other company/organization having the same domain name that your are planning for your business. If you find someone else having the domain name that you have preferred, then it is better to choose a domain name that is unique and specific to your business.
Register your domain name:
After you have chosen a unique domain name for your business, the next step is to register the domain name. Sometimes it is difficult to register with the .com extension, so it is better to choose other extensions like .net, .info, .biz, etc. These extensions are also equally helpful for your business.
Therefore, it is very important to consider the above things, before choosing a domain name for your small business website.