Blogging is about sharing information on the web, where the person writes a blog post on specific topic and shares the content on social networks for the people to read. It has become an effective means to express the thoughts and opinions and promote something which people are interested in. Sometimes, it may also include expert advice in a particular field or topic where people can come and refer to it for gaining knowledge. Blog posts that are frequently updated with fresh information maintain good web traffic and are highly appreciated by the visitors.
For successful blogging it is also important to have a right platform with customized features. A blogger may not be technically sound to custom design the website for different themes. The platform should be easy to use so that anyone with little skills should be able to work with it comfortably without much effort.
Since there are numerous blogging platforms with varied features, choosing the right one can be difficult. Let us take a look at some of the common platforms that can help you make the right decision.
WordPress.org is a blogging platform for professional bloggers who want to make their blogs as a part of their business. The software is free to use and is available as a downloadable package which needs to be installed on the web server. The package doesn’t include hosting and domain registration. However, it gives flexibility to the users to use various customization options for themes & plugins. The software includes many free plugins for site functionality and features. Since it is self-hosted platform, the users can use their blogs for monetizing purpose through advertisements.
WordPress.com platform is much easier to use because the users need not worry about downloading or installing the software. It is a hosted version of WordPress software where the user gets a .wordpress.com domain along with limited hosting space. For beginners who are new to blogging, this free version can be a viable option. It just requires users to sign up for an account and start using the software for creating blogs. However, those who are planning to monetize their blogs this is not an option for them because the ads will be controlled by WordPress.com. Apart from free basic plan, WordPress.com also has professional and advanced packages. There are hundreds of themes to choose from and those using premium plans will get an option to customize the design. One of the drawbacks is the software doesn’t allow to use third party plugins.
Another option for creating hobby or personal blogs is to use Blogger, run by Google. It is one of the oldest blogging platforms in free version. When compared to WordPress there are not many design options or external plugins available. Blogger includes hosting and subdomain with domain extension .blogspot.com. Since blogger works with Google services, it can integrate easily with Google Adsense.
Tumblr is a microblogging tool that can be used for micro-blogs, videos, animated images etc. It is a part of social community where users can upload quick multimedia posts directly from their mobiles and share it with other users. The tool hosts the blog with no additional costs and it comes with a default subdomain .tumblr.com. The tool allows flexibility to users in terms of customization such as they can have their own domain name, create custom themes, make the posts public or private as needed or schedule publishing of posts in a certain time etc. Also, it allows users to add multiple pages to their blogs just like traditional website or can have just a single page with regular updates.
Medium is another free blogging platform for beginners and professional bloggers. It requires no technical knowledge and is simple to use. One significant benefit of using Medium when compared to other platforms is its built-in audience. The audience can make their comments by highlighting the text and are allowed to recommend, share or follow the posts they like. Since the tool is a part of Twitter, the users can integrate Twitter account with Medium publications and migrate the Twitter followers to Medium account.