Category: Books

Top 10 Personality Development Books for SMB Owners

Running a small business is challenging. It needs not only business acumen but also a congenial personality of the owner. SMB owners need to deal with groups with diverse business outlooks. They include, customers, vendors, service providers and the like. It is important that SMB owners have good personal disposition to meet these challenges.

The following are the ten best books which can help to the small and medium business owners to develop personally and to implement in the business to get better results.

How to Win Friends and Influence People – by Dale Breckenridge Carnegie
This is one of the first bestselling self-help book ever published. The core principles in the book tells about the basic techniques in handling people, ways to make people like you and win them to your way of thinking, change the people arousing resentment or giving offense as a leader, and miraculous results with letters. This book will help to improve your personality as a business owner. It is very important for a small business owner to get out of a mental rut, getting new ambitions, visions and thoughts to keep running your business. Making the stakeholders friends quickly and easily makes you to run the operations smoothly. The book contains guidelines for these.

As a Man ThinkethJames Allen
This is just a forty pages book and can prove you more value than a three hundred pages book. It is easy to read in a sing sitting. The main theme of the book is you can control your circumstances by controlling your thoughts. It looks like simple in the beginning, but is a hardest task to implement. This book does not give you any specific exercises. It inspires you to find your own way to control it. Proper thinking will helpful in taking the wise decisions as well it will reflect your way of leadership.

Outliers: The Story of Success Malcolm Gladwell
The book explains the factors that create successful people. The author emphasizes hard work, knowledge, skills are required for success. Environment is another factor that influences the one’s success. Essentially we must look beyond the individual merit. These are cultural legacies, birthplace, community, one’s upbringing, parents occupation, friends and family. Understanding these can be helpful in recruiting new people into your organization.

Think and Grow RichNapoleon Hill
The title expresses what this book deals as how to get rich. This is the research on a large number of people those who are achieved great wealth during their lifetime. The explanations of philosophy taught can help you to succeed in all the lines of work. This philosophy was developed based on the characteristics of those achievers. The main topics of this book explains on desire, faith, autosuggestion, specialized knowledge, imagination, organized planning, decision, persistence, power of the master mind, subconscious mind, brain and the sixth sense.

The 7 Habits of Highly Effective PeopleStephen R. Covey
The 7 Habits of Highly Effective People is a business and self-help book. By changing your habits, you can change your life. To change your habits you must change the way of seeing the world. The seven habits in this book explained by the author are being proactive, beginning with the end in mind, putting first things first, thinking win, seeking first to understand then to be understood, synergizyging and sharpening the saw. These seven habits can be divided into independence, interdependence, and continuous improvement.

Personal Development for Smart PeopleSteve Pavlina
The author explains about seven universal growth principles. They are all applied independently and all are connected. These can apply in area of life, like spiritual development, health, relationships, finances, careers, habits and others. The book is broke down into fundamental principles and the practical applications. The fundamental principles are truth, love, power, oneness, authority, courage and intelligence. The practical applications are habits, career, money, health, relationships, and spirituality.

Strengths finder 2.0Tom Rath
Most learning programs are attempting to help people become what they are not. However, this book says that the key to development is improved on what the people are. According to a 2001 study, the Gallup organization developed a 34 strength themes, based on which the personality of of one can be judged. The book is a simple guide on developing these strengths.

Awaken the giant within Anthony Robbins
This book guides you to take immediate control of your emotional, mental, financial and physical destiny. Each chapter in this book is on the power of decision, importance of goal setting, change, to be the master of your life, challenging your belief system, emotions and the body language.

Unlimited powerTony Robbins
In this book, Tony Robbins teaches you many Neuro Linguistic Programming (NLP) patterns and techniques. The techniques include removing habit or any similar fact that is holding you back. The book details how to use sub-modalities and NLP, to change your beliefs and to get motivated.

Feel the fear and do it anywaySusan J. Jeffers
Many people have fears. The fears might be because of ending a relationship, losing a loved one, driving, aging, being alone, making decisions, asserting you, public speaking. Regardless of anxieties, this book will give your insight and tools to immensely improve your abilities to handle any situation.

SMB owners should read these books. These books help them to get a broad perspective on the business world, which helps them do business optimally. (more…)

Top 10 Marketing Books for Small Businesses

Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers. ~ Charles W. Eliot

Unlike big business owners, small business owners have the burden of taking care of every single aspect of their organization from recruitment to marketing, finance to accounts, managing employees to managing vendors, etc. We will discuss on managing all these aspects in this website. But here we focused only on books that can help you gain marketing knowledge and skills – you don’t need to have a marketing degree. Here are the top 10 books on marketing.

Book # 1: The New Rules of Marketing & PR – David Meerman Scott
“The New Rules of Marketing & PR” authored by David Meerman Scott has sold more than 300,000 copies in 25 languages. In this book, David provides fresh examples of success from various industries and businesses across the world. He highlighted the new tools and techniques that marketers should use to communicate with their buyers directly – Twitter, Facebook, LinkedIn and YouTube. In short, it is a guide that offers actionable strategies and insider tips that can be implemented immediately.

  • Amazon Price –
    • Paperback – $16.55
    • Kindle – $6.78

Book # 2: Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition – Andy Sernovitz
In this book, Andy Sernovitz helps businesses understand the real purpose of blogs, social media, viral emails, etc. – when to use them and how to make them work. Because word of mouth works well with this environment as people share information quickly and easily.

  • Amazon Price –
    • Paperback – $11.42
    • Kindle – $6.53

Book # 3: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business – Jay Conrad Levinson
This book describes strategies for Internet marketing, tips on using technology like pod-casting and automated marketing, programs for targeting prospect, cultivating repeat, referral business, management lessons in the age of telecommuting and freelance employees, etc.

  • Amazon Price –
    • Paperback – $11.17

Book # 4: Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – John Jantsch
John Jantsch is a renowned small business marketing guru. In this book, he combined all the proven tools and tactics together in a step-by-step marketing system. This road map helps the small business owners in knowing what exactly they need to do to market and to grow their business.

  • Amazon Price –
    • Paperback – $12.05
    • Kindle – $7.77

Book # 5: Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business – David Siteman Garland
This book provides complete road-map for building, marketing and promoting the business by utilizing the new techniques. Smarter, Faster, Cheaper will save your time and money of your business.

  • Amazon Price –
    • Hardcover – $17.04
    • Kindle – $16.19

Book # 6: Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition – Patrick Schwerdtfeger
This book provides effective strategies and tactics – complete tool kit to utilize maximum resources, to establish online credibility and how to crush competition. If you apply these strategies, you can get quick results for your business.

  • Amazon Price –
    • Hardcover – $15.22
    • Kindle – $12.12

Book # 7: Ultimate Small Business Marketing Guide – James Stephenson
This book is an essential reference guide for every business owner. In this book, James Stephenson has packed 1500 great marketing ideas that guarantees to boost your sales revenue, profits and customer loyalty and also to stay ahead of your competitors.

  • Amazon Price –
    • Kindle – $11.42

Book # 8: Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth – Stephanie Diamond
Previously marketing against big businesses was tough for small businesses, but now it is a level playing field. Web marketing shows how to take advantage of marketing opportunities and win new customers. This book focuses you to think in different ways about marketing issues with a detailed road-map to put them into action. The main content of the book comprises checklists – niche, brand, story, search, content, social media tactics, traditional tactics and results. Once you have finished reading this book, you are ready to implement web marketing strategies.

  • Amazon Price –
    • Paperback – $18.36

Book # 9: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
This book is a key to unlock the door to new opportunities. It tells about how to build brand popularity by engaging customers in social networking sites like Facebook, Twitter and other social media platforms.

  • Amazon Price –
    • Hardcover – $18.80
    • Kindle – $10.69

Book # 10: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
This book is like a guide which provides 500 social media marketing tips covering all the web’s biggest players like Facebook, Twitter, Pinterest, Google+, YouTube and others. These tips will help you on how to build brand in social media networks, how to attract and engage your customers and to increase sales.

  • Amazon Price –
    • Hardcover – $9.10
    • Kindle – $3.78

How Reading Books Helps Small Business Owners

Reading books is an effective way to learn and grow knowledge. It enables you to overcome challenges in order to succeed. Small business owners should inculcate the habit of reading good books, as reading enables them to make right decision, analyze things, and expands knowledge on various aspects of business. They should, therefore, read books to lead their business in a promising and successful way.

In this article, we will point out how reading books is the most important aspect for small business owners for a successful growth in business.

Leaders are readers

Good readers are leaders of tomorrow. Reading books gives you the potential to move ahead in business. You will learn to lead your business in the right direction. The habit of reading books improves your self-confidence and generates new ideas for your business.

Builds your personality

Reading books helps you build up your knowledge stock, and ultimately helps you do your business more efficiently. Reading books reflects your personality as well. The more you are committed to reading, the more you are likely to have a better personality to face challenges.

Strengthens your ability to communicate

As the owner of a small business, you need to have communication skills. This is because in course of business, you need to deal effectively with clients, vendors, customers, employees and the like. Adopt a habit of reading. Reading broadens your perspective and enables you to understand the issues better, which helps you deal them in a better way.

Helps in building leadership skills

Having leadership qualities is an attribute that will reflect your work and enable you to do even better. Leadership is all about being organized, having a vision for your business and passion to succeed. No person is a born leader. To build your leadership skills you need to broaden your perspective and clarity of thought. You can achieve these by reading good quality books on the subjects.

Helps develop strengths to overcome weaknesses

Reading good books will help you focus on your weaknesses and enables you to win them. As you read good books, you are likely to develop the skill with a focus to improve performance. This improvement plays a psychological boost, and will be less focused on your weaknesses.

Helps you in self-evaluating and self-motivating

Books are a great source to rely on for self-evaluation – they build your ability to set your goals and in self-motivation, which helps you keep your spirit high and overcome difficulties.

Reading good quality books improve your knowledge. Reading books makes you wiser when it comes dealing with challenges. You are likely to be more informed and do not get carried away by the common happenings around you.

Following are some famous quotes on reading books:

  • “A capacity and taste for reading gives access to whatever has already been discovered by others.” ~ Abraham Lincoln
  • “Some books are to be tasted, others to be swallowed, and some few are to be chewed and digested.” ~ Francis Bacon
  • “The more you read, the more you know
    The more you know, the smarter you grow
    The smarter you grow, the stronger is your voice
    When speaking your mind or making your choice.” ~ Anonymous
  • (more…)

Benefits of Reading Books for Small Business Owners

Flourishes leadership qualities – better leader and better person
Owning a small business and to run it profitably is critical, given the intricacies of business, competition, managing and supervising people, understanding customers, vendors, employees and so on. Small businesses, thus, demand for comprehensive leadership skills. Such skills as leadership, are to a certain extent born traits, but can be nurtured to leverage.

Small businesses are headed by the entrepreneur-business people who own the business. For such people leadership qualities are indispensable. They are the corner stone of such businesses. To develop knowledge in the area of the business as well as others that are essential to run the business, small business owners should read books on various aspects of business.

By reading books, they could keep themselves abreast of the goings in the business’s domain. Leadership qualities are essential, as they influence people associated and would help do business more successfully.

Guides you step by step – gives insights
Books enable you to get insights of various aspects of business, in a easy to understand style. You can get knowledge on the latest trends in business practices and their efficacy. They guide the small business owners to manage things. This is because, small businesses involve leadership as well as managing things.

Develops business ethics – how to build a company
Small business owners should have sound ethics and should abide by the principles scrupulously. Business ethics involves having principles for every entity including employee, vendors, customers, business partners and sundry others settled. By reading books it will impart such knowledge, which need to be put into practice. The business ethics for the enterprise should give solution to every conceivable situation where business ethics is at stake. Having gained knowledge from reading books on the subject coupled with day to day practice would enable small business owners to codify the business ethics for their own enterprise.

It will inspire you to act – transform your life
Reading books by eminent authors, imparts knowledge in the domain concerned. It will bring you cheer and open new prospects for innovation and application to your business. The change might be slow. They will transform you from having a negative attitude to developing positive attitude towards things. Such small changes spanning a longtime would yield stunning results in the long run.

Managing up your business – plan your business operations systematically
Reading books on managing small businesses would help you, troubleshoot the task encountered by your business in everyday affairs. It enables you to plan the various aspect beforehand by having a pragmatic plan.

Significantly, management involves ‘setting things right’ (Peter Drucker and Warren Bennes). Thus, you need to tackle the issues confront your business. After gaining a grasp of the affairs, you can delegate to a manager. Leadership involves ‘doing right things'(Peter Drucker and Warren Bennes) note that in leadership as well as management it involves the ‘right’. By reading books on authors like Peter Drucker, you can get priceless information in this regard.

Saves money and time
To access knowledge, you could hire a trainer, you could travel and make reflections on business affairs affecting yours, or you attend training sessions conducted by diverse leadership trainers or you could read relevant books on the matter. Of these, the last choice, that is reading books is more cost effective than any other.

Apart from being inexpensive, the advantage of reading books is that you can refer to the book(s) as many times as you need and you can share it with others.

Small business owners encounter issues of diverse sorts while managing their businesses. For this, they should have the right adequate skill set, knowledge, vision, unswerving passion to do business and empathy are essential. Reading books would prove immensely helpful in this direction.

10 Useful Books for Small Business Owners

Reading good management books enables small business owners think and act wisely. It helps them improve their ability to carry out business in the right way, by successfully resolving issues, that a business is likely to face.

There are thousands of books available in the market. It can be very confusing for a small business owner on what to pick and read. We have listed 10 books that every small business owner should read to djbgsnkd in business.

1. The Seven Habits of Highly Effective People by Stephen R. Covey

This is a book useful to everyone in general and small business owners in particular. It explains seven habits that are essential to be able to influence others. The seven habits discussed in this book are ‘be proactive’, ‘begin with the end in mind’, ‘put first thing first’, ‘think win-win’, ‘seek first to understand, then to be understood’, ‘synergize’ and ‘sharpen the saw’.

These principles will help you in shaping and strengthening your personality to tackle the issues at stake. They would help you develop a positive and pragmatic attitude without making you go over board under a given situation.

2. Made to Stick by Chip and Dan Heath

Using case studies, the authors claim that for any business, certain ideas are universal. The ideas may seem innocent, but are critical to make your business survive in the face of distress to business.

3. How to Win Friends and Influence People by Dale Carnegie

No business can run without the cooperation of customers. To survive competition, you have to win people. For this, you should have the skills to influence people. These people can be your customers, clientele, vendors, retailers or creditors.

You can nurture skills to influence them all by reading this book, How to Win Friends and Influence People. Lucid, and self explanatory, the book expounds the points with empirical examples and sound practical common sense.

4. Think and Grow Rich by Napoleon Hill

This book is an inspiration and is the result of more than two decades of research by the author Napoleon Hill. Hill gives thirteen principles, which can help you to reach your goal. It is an excellent source of information for beginners.

5. Getting Things Done by David Alien

This book helps you to improve the productivity of your business. It points to various hindrances and dangers to your business. Further, it enables you to delegate responsibilities efficiently.

6. Good to Great by Jim Collins

Jim Collins and team have examined the proposition whether a good company can become great. Collins says that the transition is possible if certain conditions are fulfilled, for instance, by removing redundant labor and fostering an ideal corporate culture. He also says that the personnel at the top management should be honest.

The book would help you to realize and discover new knowledge, techniques of managing people and business, dealing with different groups such as clientele, vendors and the like.

7. The E-Myth Revisited by Micheal Gerber

This book explains reasons for failure of a business within a few years of inception. The author provides supportive examples with empirical data. He finds that most small businesses become defunct because of lack of certain attributes on part of the owners. He says the business owner needs to be a technician, a manager as well as an entrepreneur; only then the business will survive.

8. The $100 Startup by Chris Guillebeau

Chris Guillebeau focuses on the affairs of a tiny enterprise with one, two persons in the operation. Beginners and those who are planning a new start-up should read this book.

9. Rework by Jason Fried

This book contains common sense ideas. If applied practically, they help you build qualities that are indispensable for a business owner.

10. Built to Sell by John Warrillow and Bo Burlingham

This book will help those who want to sell their business. Others will also, find it useful. The authors have explained in detail the points to observe initially, and how to get profits from the business, sustain growth momentum of the business and finally sell the business.

As a small business owner, reading these books will benefit you largely. You will improve knowledge on how to do things in business, and thus will be able to do your business better. (more…)

Why to Choose eBooks Over Traditional Books

Ebooks are growing popular in today’s publishing market. An ebook is an electronic version of a traditional book that consists of texts and images. It can be read on personal computers, tablets, smart phones or other electronic device. With the advent of Internet, the old days of reading a traditional book is gone, as ebooks are very simple and easy to purchase through the internet.

The following are important reasons to choose ebooks over traditional books and why it gives your reading a pleasure.

Cost of ebooks is less than traditional books
This version of books is inexpensive and affordable compared to traditional books, because of low production cost. In traditional marketing the cost of paper and printing is very high, whereas in ebooks these costs are not involved. In addition, these books are available free on the Internet.

Easy to purchase
Unlike traditional books, where you have to physically go to the store and purchase the book, ebooks are easy to purchase. Thus, you can buy one at the comfort of your house and all you need is to have a computer with an Internet connection. You can easily search, sign on, select the book, type the information and the book is delivered in the given time, with no shipping charges.

Portability
The electronic version of books is very easy to carry wherever you go and takes less space. Whereas, in traditional books, you need to carry the whole library of books when traveling, which might take much place of your luggage. Even while traveling you can read them using them your device like e-notebook etc. It allows you to carry an entire library with you in CD, in a laptop, notebook or any ebook reader, without worrying about their weight, you can store hundreds and thousands of books in it. This will save you on a lot of space occupied by traditional books.

Access of video and audio visuals
Ebooks give your reading furnished with audiovisuals. You have the ability to adjust the display of visual deficiencies, which cannot be done in traditional books. They facilitate reading a book when you are unable to read traditional book. This is not possible in case of traditional books.

Easy to read
When reading a traditional book for a long time, your eyes feel strained and you may stop reading. But in ebooks, this is not the case, you have the ability to adjust the font size and type, which will make your reading a pleasure. One more feature of these is, it comes with in-built reading lights, while reading at night, you can easily use these lights and continue reading.

Besides, ebooks are useful for those whose vision is not very good. For them, ebooks can be used by adjusting the font size to the appropriate size.

Environment friendly
Unlike traditional books, for which thousands of trees are axed to manufacture paper, ebooks are much more environment friendly, as no trees are felled for it’s production. If you are environmentally conscious reader, reading an ebook will give you an immense pleasure.

So, if you are into reading a lot of books, consider ebooks, as it will give you the pleasure of reading books very conveniently, without worrying about its storage. Something which traditional books can’t do.

Advantages of Purchasing Books Online

In the recent years, buying books from an online bookstore has become very popular. This is mainly due to the fact that many people, because of their busy schedule are unable to visit the local bookstores for purchasing books. Therefore, with the advent of online bookstore, it has become very convenient for many of us to search from various websites that caters our needs and offer wide range of books.

There are many advantages of purchasing books from an online bookstore. Some of them are mentioned below:

Lower price
Online bookstores typically offer books at much lower prices. While shopping books online, you can compare the price at other online bookstore and make a choice in purchasing from the bookstore that offers the best price. You can also buy used books that are for sale, which will cost you less. In addition to this, with today’s scaling prices in gas, you can reduce the amount of driving and save money on gas, as you can purchase online books without leaving your house.

Convenience
The most important thing to consider while buying books from an online bookstore is convenience. An online bookstore is open 24 hours a day and 7 Days a week , making it easier and faster for you to purchase without any hassle. You will save a lot of time and energy on this, as it just a click away. You can also browse through various bookstores and search out on various books and pick the one you need.

Customer reviews
At times while buying books from an online bookstore, you are not very sure whether to purchase a particular book or not. To make it easier for you, various online bookstore have customer reviews, you can go through the reviews of people who have purchased the book previously and accordingly you can make a choice. This will help you decide whether or not to purchase the book.

Wide variety
An online bookstore has thousands of books available at one location. They have books on a wide variety of disciplines. You can go through these titles and buy the one you are interested in.

Some online book stores provides an access to a particular portion of the intended book. You can search for specific book titles or authors while purchasing from an online bookstore . Further, if the particular book that you are looking for is not available, they will provide you information on when it is readily available again and so that, you can purchase it later.

Special discounts
Buying books online gives you the choice of purchasing books at a discount rate. Many online bookstores offer a great deal of discount every now and then. It will help you save money on your purchase. Apart from selling books at discounted prices, many online bookstores ship the books free. It is, thus, very economical to buy used and discounted books, as you will save a lot of money.

For people who are book lovers and love to read, buying books online has made it easy for them to purchase online hassle free. Purchasing books online does not only save your time, but also helps you choose a wide variety of books. Therefore, it is sensible to consider purchasing books from an online bookstore.

Comparison of Top Online Book Retailers to Help Small Businesses

Small business owners, because of the demanding nature of their job, should be knowledgeable. It is also essential to growth of their personality, comprising diverse leadership attributes which are indispensable to run a business. Unless they learn to lead themselves, they cannot lead others in the organization. One of best ways to achieve personal growth is by integrating the habit of reading books into ones personality. Reading books gives wisdom that can be applied to better the business.

There are quite a few books that are helpful to small business owners. They should peruse these books to accrue the benefits thereof. Many small business owners might have already heard about the importance of reading and also a list of books they would like to read. Though the advent of online book retailers has made it easier for them to search and buy books, choosing the best retailer is a confusing and challenging task for them.

To help such small business owners, following is a compilation comparing various aspects of top online book stores. Hope, this helps you choose the best online book retailer to shop your favorite books.

Conclusion:
Of the 10 online book retailers compared, Amazon.com, the oldest online book retailer stands a step ahead of others by being the best in most categories. Compared to other stores, it offers its users a massive inventory, easy-to-use-site, superior shipping options, good customer service, convenient return policy and above all a competitive pricing which often is unbeatable.

One interesting thing small business owners can find only on Amazon.com is a page specially designed with ‘Must read books for small business owners’. You can find a collection of books especially meant for small businesses on a variety of topics like marketing, branding, publicity to networking, self-improvement, organizing life in a productive and successful way, and so on. They also make sure that the list of books on the page is rated high and frequently reviewed. Small business owners can take the advantage of this page, while shopping on Amazon.com.

Next to Amazon is Barnes & Nobles, the largest book retailer with more than 705 stores in USA. Though it is behind Amazon, with its unique ability to blend virtual bookstores with brick and mortar stores, it leaves users with a better shopping experience.

The third in the list is Books-A-Million, one of the well-known book stores, offers users a good collection of books, a user friendly website, special services for its club members, easy payment options and so on. One prominent option which is not available in the store is the ‘sell your books’ option, which is quite famous with the top two booksellers.

Barring a few parameters, the rest of the sites in the list are equally good among the top online book retailers. Lack of some critical aspects like gifting options, overnight and free shipping, good customer support confined them to those places in the Top 10 list. However, when compared to the other online book retailers who are not listed, they are found to be doing pretty decent job and thus can be considered as good online book retailers to shop.