Stress Faced By Professionals – How To Handle It?

Stress differs from person to person based on the situation. In general professionals whose job include critical thinking, people management, administrative responsibilities, etc., may face stress regularly. Some experts categorized stress faced by professionals in the following way:

Time stress – This type of stress arouses when you fail to manage work and time. If work load and pressure is more, we generally fail to organize work and this disables us to work efficiently. So, proper scheduling of work, making clear decisions about work will help overcome this type of stress. If it is neglected, it can lead to Alzheimer (forgetfulness) or chronic stress.

How to manage it?
Learn to manage time stress in order to be productive at work. For this type of stress, learn good time management skills that include:

  • Create more time in your day for working – This means coming early or working late, so that you get enough time to focus on work.
  • Devote enough time for important priorities – You get easily caught up in urgent task which actually has little impact on your overall output. Thus leaving you exhausted or a feeling that you had worked full day with an outcome which is not meaningful. So, priorities should be on the top of your list.
  • Balance urgent and important tasks – Important tasks are the ones that help you in reaching your goals, so balance urgent and important tasks by spending more time for important tasks.

Anticipatory stress – This type of stress comes when we focus more on future aspects rather than present aspects. For example, thinking about what projects will be assigned to you in near future and delaying your present projects. Being practical enough will help you overcome this type of stress. Concentrate more on present work rather than things coming to you in near future.

How to manage it?

  • Meditation helps in developing focus and concentration on what is happening at present rather than what will happen in future.
  • Learn to overcome the fear of failure – Planning in advance and analyzing all the possible outcome, will help in getting a clear idea on what could happen in future, thus helps in getting over your fear of failure and gives a greater sense for controlling events.

Situational stressThis type of stress is faced by people who cannot handle the situation. If they face a situation, that they don’t expect, they fail to handle it. By preparing yourself in advance for unexpected things, is a best way to overcome this type of stress. Try to be practical rather than conceptual, it will help you in handling your work better.

How to manage it?

  • Learn to be more self aware – This means to recognize the physical and emotional signals that your body sends when you are under pressure.
  • The major source of situational stress is conflict. So learn about the conflict resolution skills in order to handle stress.
  • Understand the physical as well as the emotional symptoms of stress that will help you in managing them appropriately.

Encounter stress – Encounter stress is experienced by people when they worry about interacting with some group of people or certain person. This stress also arouses when your role involves lot of interaction with customer or clients.

How to manage it?

  • You will able to manage this stress by working on your people skill. Discover the areas in which you need to develop thus helping you to improve your people skills.
  • Positive thinking will help overcome encounter stress.
  • Developing emotional intelligence. An ability to recognize the emotions, needs and wants of yourself and as well as others is called as emotional intelligence, thus helps you to interact with others and build good relationship.


Apache OpenOffice vs LibreOffice

It is importanat for any organization to have software tools that reduces the time spent by employees and increases productivity thus, fetching good results for an organization.
Office suit is one such tool that helps organization in drafting documents, giving presentations, performing calculations and managing databases.

MS Office suit is the most popular tool and is a proprietary product of Microsoft. It is a paid tool and quite expensive for SMBs, start ups and personal PCs. For example, The cost of Microsoft Office 2013 for home & student is $139.99 and MS office professional costs $399.99. Moreover they work on only 1 PC. If you increase the number of users, the cost multiplies.

OpenOffice and LibreOffice are two office suites that are similar to MS Office. They are open source and available for free. They can be downloaded for free on any number of systems and can be shared among any number of users.

Apache OpenOffice

  • OpenOffice has gone through many owners like Star, Sun, Oracle and presently Apache.
  • It is available only in 32 bit but it is compatible with 64 bit operating systems also. (So, it works comparitively well in older systems than in new configuration systems)
  • It has similar ribbon interface as Microsoft Office 2007, which is more user friendly.
  • Some sections of OpenOffice is copyrighted and cannot be modified. While, rest of the pages are licensed under Apache License.version 2 (Alv2) and are available for modifications.
  • It is a free suite with the support from communities and groups.
  • It occupies 136.78MB of memory space and is dependent on Java.
  • It supports Windows 2000/XP/Vista/7/8, Linux and Mac, but does not support Windows 98 and Solaris operating systems.
  • Updates are not as regular as LibreOffice.
  • More alignment problems while importing and exporting files.

In September 2010, Oracle has taken over Sun. Few people from came out and formed a group called “The Document Foundation”. This group used the same base program OpenOffice and developed LibreOffice suspecting that either Oracle will discontinue or place restrictions on it.


  • Performance of LibreOffice is very low when compared to OpenOffice
  • LibreOffice has better opensource license (Lesser General Public License) and whole software is available freely for modifications, extensions, etc.
  • It supports many file formats than OpenOffice.
  • Two different versions available for both 32 bit and 64 bit operating systems.
  • Interface of LibreOffice is not as user friendly as OpenOffice. It is similar to MS office 2003 interface.(not ribbon interface).
  • It is compatible on almost all operating systems like Windows 2000/XP/Vista/7/8, Linux and Mac including Windows 98 and Solaris.
  • Need approximately 210MB of memory space and it is also dependent on Java.
  • Updates and developments are more frequent in LibreOffice compared to OpenOffice.
  • Strong community support base and is growing everyday.
  • Less alignment problems while importing and exporting files.

If you can afford it and if it is only for one PC, then MS Office is recommended for its genuinity and professional support. But, for SMBs, where they need Office suite installation on multiple PCs, it is better to adopt the free alternatives in order to be cost effective.

Top – 10 Risk Management Books

Risk management plays a critical role in every organization. This is because risk is the primary cause of uncertainty in an organization. Thereby, organizations focus on identifying, assessing and taking economic control of different risks. This helps to make effective decisions in the future. Large organizations have separate risk management department whereas for a small business may or may not have it. So, it is always recommended to read risk management books that helps you small business owners to manage risks in a better way. Here is a list of books of risk management that helps your business in managing risk better.

Against the Gods: The Remarkable Story of Risk ~ Peter L. Bernstein
The New York Times Business, USA Today and The Wall Street Journal bestseller book “Against the Gods” is an informative, entertaining and challenging book. This book is divided into five periods are 1200, 1200-1700, 1700-1900, 1900-1960 and post 1960. In each period, Peter L Bernstein describes about different personalities. In short, he narrated history of risk management in a beautiful way that helps you to understand the meaning of probability and risk.

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die ~ Eric Siegel
‘Predictive Analytics’ author Eric Siegel explains Predictive Analytics as a technology that helps in predicting the human behavior. This helps business in allocating the resources in an effective way. In short, the author explained clearly the power and risk of prediction.

The Myth of the Rational Market: A History of Risk, Reward, and Delusion on Wall Street ~Justin Fox
The New York Time bestseller ‘The Myth of the Rational Market’ is written by former Time Magazine economics columnist Justin Fox. This book is named as one of Library Journal Best Business Books of the Year. In this book, Justin Fox takes you from the earliest days of wall street to the present financial crisis and clearly explains where it went wrong. This is a recommended book for every one who want understand the mess where we are in.

Identifying and Managing Project Risk: Essential Tools for Failure-Proofing Your Project ~ Tom Kendrick PMP
This is an effective guide that takes you through each and every phase of project and shows you how to take necessary risks at each point of its implementation. Tom Kendrick explained it beautifully by taking real-world examples and proven methods. This book helps you manage the projects effectively and efficiently.

How to Measure Anything: Finding the Value of Intangibles in Business ~Douglas W. Hubbard
‘How to Measure Anything ‘ is the one such book must and should read by every business man. Douglas Hubbard provides powerful and practical techniques that help you measure those things in your business which you have considered immeasurable – technology investment return on, customer satisfaction, technology risk and so on. This book helps you to measure anything – uncertainty and risk in a meaning full way.

Risk Management: Concepts and Guidance ~ Carl L. Pritchard
This book is a good project management tool that helps you in gaining a clear perspective on risk management. And the techniques that are highlighted by the author helps you in identifying, assessment and management of organizational risk.

The Essentials of Risk Management ~ Michel Crouhy
Michel Crouhy is a Head of Research and Development at NATIXIS Corporate and Investment Bank. In this book, the author talks about the various organizational issues and regulatory aspects, and tools for controlling the operational, credit and market risks. This increases the transparency of risk management program that satisfy your organization employees, shareholders and others.

The Failure of Risk Management: Why It’s Broken and How to Fix It ~ Douglas W. Hubbard
Douglas W. Hubbard, the inventor of Applied Information Economics (AIE) and he is a recognized expert in the field of risk management. In this book, author tells you the critical flaws in risk management methods and how it can be fixed. This book is an invaluable guide that every business professional should read who makes critical business decisions.

Fundamentals of Enterprise Risk Management: How Top Companies Assess Risk, Manage Exposure, and Seize Opportunity ~ John J. Hampton
The author takes case studies and new innovative concepts like alignment of risks with the business model, creation of a central risk function, hierarchical risk structures and so on, which helps you to implement Enterprise Risk Management effectively in your organization.

Enterprise Risk Management: Today’s Leading Research and Best Practices for Tomorrow’s Executives ~ John Fraser
This book is an informative risk management guide that offers many concepts and techniques – risk tolerance, risk profiles, risk workshops, resources allocation, etc. There techniques help you implement enterprise risk management in a successful manner.


Google Sitelinks – How to Use Them Properly for the Success of Your Small Business Website

Sitelinks are additional links that are displayed below your main search results in Google. This feature is really useful because it shows the main and important pages of the sites along with the homepage and makes it easy for users. However, a few website owner have concerns regarding these sitelinks because at times Google picks up some pages that are not appropriate from the site owner’s perspective.

This article discusses sitelinks, how to deal with them and offers tips that could help you while dealing with your small business website.

What are sitelinks?
Sitelinks are the hyperlinks of a website which are shown under the Google’s main search result. These links are meant to help the users navigate easily through the site. These links are automatically generated by Google based on the some parameters.

How Google picks sitelinks?
Google analyzes the website’s link structure to find shortcuts that make it easy for the user to find the information they are searching for. Those shortcuts are sitelinks likely assumed to be the pages relevant to the search query. In short, Google picks sitelinks based on users’ query and sites’ structure.

When Google displays sitelinks and when not
Sitelinks appear in search results when the site is credible and when they match the user’s query. Sitelinks will not appear if the site is not credible or when the site’s structure is not allowing the algorithms to find the good sitelinks relevant to user’s query.

What to do if a Sitelink URL is inappropriate?
If you think that Google displaying some less relevant or in appropriate page of your site, you can simply “demote it.” Once you demote a specific URL, Google understands that you are not considering this URL as a good one. Google considers this demotion when generating the sitelinks but may not guarantee you that the demoted URLs will never displayed again as a sitelink.

How to Demote a sitelink URL?
As these sitelinks are generated automatically by Google, you can demote/remove them through Google Webmaster Tools.

  • Go to Home Page of Google Webmaster Tools, then click the site that you want.
  • Under Search Appearance, click the sitelinks to access the demotion form.
  • Two text fields will appear:
    • – In the “For this search results” box, complete the URL that you don’t want as a particular sitelink URL to display in the search results.
    • – In the “Demote this sitelink URL” box, enter the URL of the sitelink that you want to demote.
    • – Once you enter the URL, click Demote button.

Once you demoted or undemoted a sitelink, Google takes few days to apply these changes. You can demote up to 100 URLs and all the demotions are effective for 90 days.

Even after demoting, the URL/s is/are not going down – What to do?
If the demoted sitelink URL/s is/are appearing in search results, even after demoting them, following are things to do which may help you out.

  • Use the “nosnippet” robots meta tag
  • Use a robotted javascript file or
  • Use a robotted iframe.

Sitelinks are important in making your website more user-friendly. However, the important point is relevancy and quality of such links.

Basic Webpages a Small Business’s Website Must Have

website monitoring serviceSmall businesses need to understand that a well designed website creates a positive impression about the business in the minds of customers. For that they need to make sure that their website has the main pages such as home page, about us, products, newsroom and contact us page. In this article, we will discuss about the main webpages a small business website should have.

Homepage: This is the main page of your website that a user gets to see. In this page, you need to give general information about your company, its featured products and a navigation menu.

    • – Some tips for homepage:
    • Company description should be simple, clear and brief.
    • Don’t make the page look clumsy. Mention only few key products or services that are popular.
    • Include news and upcoming events on your homepage. As it signifies that your site is up-to-date. Make sure that content in these pages is fresh, unique and relevant.
    • The page design should not make the reader to scroll left and right to access information. Create a page with minimal graphics.
    • The navigation bar should tell the type of information your site/page contains.
    • Make it easy for the visitor to navigate your site.
    • Include some testimonials on how you have helped other businesses.
    • You may include logos of your well-known clients, customers or affiliate companies.
    • You may also include call to action buttons.

About us page: This is one of the most important pages of your website. It showcases your business and the history behind it. Moreover it is a place where you can provide in-depth information about your business.

  • – Some tips for about us page:
    • Company history: Tell how long you have been in this business.
    • Company description: Tell what your business is about, what your organization stands for, what makes your business stand out among your competitors, etc.
    • Your company’s vision, mission and philosophy.
    • Management profile: Show your key employees and tell about their education, experiences and role in the organization. Also help your customers contact them via email or social media links, this builds trust.
    • Also include awards and rewards that your business received.

Products/services page: In this page, you have to describe your company products/services in detail.

  • – Some tips for products/services page:
    • Don’t limit yourself to describe products and service information such as its advantages, standards and how they are better than others. In other words, provide all the details about the product. This helps you in two different ways:
    • Helps the robots spiders in crawling for the information on your webpages
    • Helps customers to know about your offerings.
    • Your content should be informative, educative, logical, compelling and call to action, so that the customers can easily understand what you are selling.
    • Use product images or videos on how your products work.

Contact us page: This page should have a small description about your physical location, how to get there and phone number/s. This will help your customers and clients contact you.

  • – Some tips for contact us page:
    • Organization name
    • Address – zip code, city, state and country
    • Email address, phone numbers
    • Map

Top 10 Books for Entrepreneurs

Books can give new ideas and solutions to problems we commonly encounter. A good book can is a self-help guide. Book meant for entrepreneurs benefit their self and the whole organization by applying them. Following are ten books worth reading for entrepreneurs.

Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!Robert T. Kiyosaki
The ‘Rich Dad Poor Dad’ is one of the best personal finance books of all times. It tells the story of the author. his two fathers, real dad and the father of his best friend, the ways in which they evolved his thinking on money and investing it.

The book points out the difference between having your money work for you and working for money.

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New RichTimothy Ferriss
This book will make you think different. The author explains in this book about the benefits when focusing on the most important things and not wasting the time on social media, email and phone checking. Timothy explains how he outsourced the work to virtual assistants overseas as well as to employees. Minimizing of distractions and outsourcing has enabled Timothy to become much more effective and efficient. The author gives a great advice that is helpful to all entrepreneurs.

How to Win Friends and Influence PeopleDale Carnegie
How to win friends and influence people is a self-help book. It is necessary to know that the it is essential to win people over to your way of thinking. For this, you need to know how to make good conversation and to get people to like you. In other words, the book explains what you need to do to succeed in your business.

Getting Things Done: The Art of Stress-Free ProductivityDavid Allen
Getting things done is one of the best books on improving productivity. It is a guide on how to use your time most efficiently. David Allen says the more we are relaxed, the more we are productive. This is because, when the mind is in a relaxed mode, the thoughts get organized effectively, which leads to higher productivity. David Allen explains in the book the method of enhancing productivity.

Predictably Irrational the Hidden Forces that Shape our DecisionsDan Ariely
This book looks deep into consumer habits and human behavior. It focuses on the revelation that wired to be irrational of humans. Dan Ariely goes deeper using plenty of experiments to show fuzzier than economists would like it to be.

Delivering Happiness a Path to Profits Passion and PurposeTony Hsieh
The author is the master in building company culture that is second to none. He created a rapid consumer base for Zappos as CEO by molding the company’s corporate culture. The book is all about Zappos, but there are many applicable concepts and ideas which can help in your business looking for loyal customers.

Tony Hsieh focuses on creating a positive and rewarding environment for all customers and employees. Not only is his company highly successful, but they look for changing the world and focusing on company culture as their first priority. Tony Hsieh talks about the failures he had, how he started the business, and the journey he has gone through to get the company today’s position.

Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My WayRichard Branson
The author shared his story how he made eight companies from 0 to billion dollar companies. He mentions the ups and downs in his life journey.

Founders at Work: Stories of Startups’ Early DaysJessica Livingston
Jessica Livingston takes a look at the early days of software start-ups. The book has some very experienced entrepreneurs’ advice. The book is a series of interviews with successful entrepreneurs in 1980s and 1990s. Although there is a small amount of newer blood, the entrepreneurs give you their own details of how they started the business, the lessons they learned along the way, the deals they won and lost, the arguments they had, how they overcome challenges and how they went out of business.

First Things FirstStephen R. Covey, A. Roger Merrill and Rebecca R. Merrill
Time is the most valuable asset for an entrepreneur. Most entrepreneurs do not know the proper utilization of time. With the first impression, the book ‘First Things First’ is another book on how to enhance productivity. Generally, most other books say that getting more productive is all about getting more things done in less time. But the author explains in this book as doing things within the time you have.

The Four Steps to the EpiphanySteve Blank
This book is considered by many people as the Bible of software start-up. If you plan to start a business or already own one, just put it to the four steps test. This book is tells all about letting customers tell you how to build your service or product or customer development.

Rather than spending some time on development, develop or create a stripped down version of the product that you are embarrassed to show anyone. Then release it into the market. Then take the feedback from the consumers. According to their suggestions, change the product. Then get feedback and do modifications according to the feedback. Keep maintaining the cycle. It is very helpful for web based businesses.

The business environment keeps on changing. Books keep you up-to-date and the strategies, policies, principles and values stay unchanged. They will guide to solve the problems quickly.

Books for Start-Up Business Owners

Start-up business owners encounter many problems with regard to their businesses. Some of them are internal. These include finance, machinery, human resources, etc. Other factors are external and include competition, the state of economy, changing consumer behavior, etc. These are all challenges for these business owners. Here are books that are likely to help them manage their business better.

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Timothy Ferriss
In this book, Timothy Ferriss uses an acronym DEAL to represent the main four chapters. The acronym DEAL stands for Definition, Elimination, Automation and Liberation. Definition means your objectives, to set goals, to decide what is important, to overcome fears. Elimination represents the time management, because 80% of your benefits come from 20% of effort. Automation is about to increase your cash flow. Liberation represents freeing yourself from traditional expectations, design the job to increase mobility.

Good to Great: Why Some Companies Make the Leap And Others Don’tJim Collins
Jim Collins defines greatness of a company in terms of its performance. Its performance should be several folds better than market average continuously over a time period. Reading this book, you can know leaders’ the characteristics that enable them to their company from ‘good’ to ‘great’, and hire the right people.

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About ItMichael E. Gerber
This book helps small start-ups grow the business in an assured and productive way. In this book, Michael E. Gerber walks through the steps in life of a business. It is from the entrepreneurial infancy to mature entrepreneurial perspective through adolescent growing pains. The book is a good guide for all businesses that want to succeed, and shows the lessons to apply the franchising any business (whether or not it is a franchise). The author overlooks the difference between working in your business and working on your business.

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New FutureChris Guillebeau
In The $100 Startup, Chris Guillebeau discusses the challenges a small business encounters when starting and growing. This book is a guide for small business start-ups to overcome these challenges. The $100 Startup is the result of research by surveys and hundreds of interviews with startup businesses. Most points in the book are illustrated by examples.

Crush It!: Why NOW Is the Time to Cash In on Your PassionGary Vaynerchuk
This book is about knowing your passion and earning profits pursuing it using the Internet. Gary Vaynerchuk says you need to have the passion to make profits. The author emphasizes using online platform and personal branding to promote business. The book is a good guide for people who want to start business promotion through social media tools, to succeed offline or online business.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesEric Ries
The Lean Startup approach encourages companies that are able to leverage human creativity effectively and are able to use capital more efficiently. This assertion is an inspiration from lean manufacturing. The whole logic of the book depends on rapid scientific experimentation, validated learning, a number of counter initiative practices that can shorten product development cycles without resorting to vanity metrics, measure actual progress, and knowing customers’ real wants. The book helps start-up owners know how to manage their organization better.

Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersAlexander Osterwalder and Yves Pigneur
The book is a collection of data design and a serious method for business models to create and analyze. The authors have developed a nine point model from their research that includes resources, costs, partnerships, channels, distribution, sources of income, and customer segments. The theory in this book is easy to implement immediately in your business.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting AnythingGuy Kawasaki
Guy Kawasaki in his The Art of the Start offers with his two decades of business experience a broad range of advice for businesses to run start-ups efficiently. Guy Kawasaki explains the arts of starting, positioning, pitching, writing a business plan, bootstrapping, recruiting, raising capital, partnering, branding, rainmaking and the art of being a person with honesty and honor.

ReworkJason Fried, David Heinemeier Hansson
The book shows you an easier, faster and better way to succeed in business. By reading this you will know about, ignoring competition, why you do not need outside investors, and why plans are harmful. The book explains that you need less than you think, there is no need to be a workaholic, no need to staff up, no need to waste time on meetings and paperwork, but you need to stop talking and start working. This book shows the way to be more productive and other ideas that will prompt and inspire you.

Start with Why: How Great Leaders Inspire Everyone to Take ActionSimon Sinek
Some organization and people are more profitable, more influential, more innovative than others. Some command greater loyalty from employees and customers. Among the successful people only a few are able to repeat their success again and again.

Simon Sinek has found in his study on leaders (those who have had greatest influence in the world) that they all communicate, act and think in exactly the same way, and what everyone else does is exactly the opposite. The book provides a framework upon which people can be inspired, movements can be led, and organizations can be built. It all starts with why.

The books discussed help start-up business owners get a positive perspective to approach the diverse challenges they encounter. (more…)

Benefits of Establishing Goals and Objectives for a Business

Establishing goals and objectives is very important for every business because, they clearly tell business owners what they want to achieve. Without establishing goals and objectives, doing business is like going on a road without knowing the destination and struggling to find a place in present marketplace.

Many people have perception that goals and objectives are same. They are however not the same. Business goals are a set of things that an organization hopes to achieve during its time in operation. They are broad and unmeasurable. Objectives are the exact steps that a company must follow to reach its goal. They are measurable and quantifiable. Setting goals and objectives for small and large businesses are beneficial as it provides direction at all stages of planning, operating and building a business.

In this article, we will explain to you how goals and objectives are helpful for growth of a business.

Better understanding among employees – about the business objectives
Business owners use a variety of tools and techniques to improve their company and business operations. Setting objectives is one of the tools that creates a target for business owners to achieve. Objectives can be company wide goals, specific to the division or department and individual employee. Businesses use these objectives to measure their success and progress toward their goals. By setting objectives, every employee of an organization knows what to do to reach the business goal. All employees will have a better idea on their business objectives and while working they will have a mutual understanding between them.

Employees to work on a same phase
A business plan helps management set goals and objectives for optimal performance. It brings employees on board with these objectives. Setting personal goals and objectives for each employee and department brings everyone to work on the same phase when it comes to their expected contributions to company assignments. Inclusion on company wide assignments and plans can motivate and inspire employees to do their work best and develop commitment towards the company.

Motivates employees and boosts productivity
You cannot overestimate the business value by just looking at the employees engaging in work. However, companies with dissatisfied workers experience greater absenteeism and lower productivity as well as reduced turnover rate. Establishing a clear goal alignment can be a solution for this situation by creating greater employee ownership in company’s ultimate success.

Setting goals and objectives for each employee and department can motivate them to work on same page on company projects. Employees who clearly understand their individual goals related to company can naturally engage with their work. Once they engage in their work, it will be a direct contribution to company’s success and employee productivity, and they begin to find ways to work smarter and more efficiently. This boost in employee productivity increases company’s operating margins and profitability.

Quicker execution of strategies
Setting goal alignment and visibility allows any organization to execute their strategies quicker by enabling management team to more effectively allocating labor resources across various projects. An organization that sets goals in their company will strengthen the leadership of managers by letting them to clearly understand all duties related to goals, eliminating duplicates among job titles and focus their staff to concentrate on company’s goals.

Easy to evaluate the process
Goal alignment is a tool that clarifies job roles for individual employees and also presents to workers their ongoing value to their business. It establishes a true pay-for-performance culture at your company by rewarding the employees who are actually working to achieve these goals. When this happens in a company, every employee will do their best for company’s success.

Competitive advantages
From objectives, business owners can create a competitive advantage in the business environment. This happens when company produces better products and provides services better than other businesses. It is possible when employees get involved in their work for business success. Business owners who create a competitive environment can often increase company market share and profits. Increasing profitability enables companies to improve and expand their business operations.

Goals and objectives are, thus, important for a successful business.