Tag: Internet Marketing

How to Find the Best Web Directory to Submit Your Website?

Submitting websites to web directories is one of the best ways to promote your business website. However, given the plethora of directories, it is difficult for a newbie to know which one is really good and which is not. Since the credibility of the web directory plays a vital role in bringing forth the best, it is important to make a smart choice. This article is about the ways to find the best web directory for website submission.

Well reputed directory: The reputation or the credibility of a directory is one of the significant factors to consider while choosing a good directory. Unless, it is good your website cannot hold the value of being included in it. One way to judge the credibility of the directory is through Page Rank. Thus, higher the Page Rank of the directory, the better it is. Further, a good directory is one that is live for quite some time. Instead of going for new ones, it is, therefore, better to choose the old and reputed ones.

Special services: Though most of the directories offer similar kinds of services, it is better to check the services again, so that you can find if there is anything extra. Check for the SERP ranking of the directories – the higher the ranking is, the better will be the revenue. Link recognition through a single source inbound linking from correlated websites is also useful as it enables the websites to get good popularity. Finally, free Vs paid. Though, it is often controversial, whatever the type may be it depends on the quality of the directory.

Human editors: Apart from all the basic and special services, the main thing to check for is the editing part. The popularity of the directories is because they use human editors for reviewing the website, following strict quality measures. So, if the directory does not use human editors, it is not worth considering for submission.

Well organized: A good web directory is often well-organized. It takes care of every minute aspect and maintains the website to make it user friendly. Proper categorization of websites, ease in linking procedure, and use of good quality content in the website are few of the characteristics of a good web directory.

No place for sites: One more unique quality of a good quality web directory is that it does not accept all the submissions and more probably it does not have any spam websites or ads in the directory. Check for the spam sites by using particular keywords and if you find a lot of sites in that category better not to go for it.

Better navigation – provides search tools: The ultimate goal of the directory is to serve the users with good quality websites that offer the information they are looking for. If the website is not user friendly or navigation is planned properly, it prompts the user to go to another web directory. Moreover, the absence of search tools which make the search easy for the users is also an important point to note. Therefore, while choosing a directory make sure to choose one which makes sense for the users.

These guidelines look simple but are worth considering while choosing a good directory for websites submission.

How Can Internet Advertising Agency Helps You?

As the Internet continues to grow and expand, a cutting edge Internet advertising agency has to evolve to keep up. But most of us don’t know what exactly advertising agency does for you. Generally most of the agencies are offering SEO services because this process of making your website more attractive to the major search engines and more visible and usable for your visitors. Today many SEO services are relatively cheap, and also very effective. Most consumers have a tendency to trust the results in the natural results more than they do the paid results. I am not saying that paid inclusion is a bad thing because today PPC is an effective way to get your company website in front of your clients very quickly. Generally the best ad agency will be able to write ads and target keywords that will most effectively position your business.

Today every one has some negative thought about Email marketing because of spam but an agency that applies best practices can help you reach hundreds or thousands of targeted with a message that is both attractive and effective. And also some agencies refer to this process as Conversion Rate Optimization. Many websites can be more detrimental to the consumer process than helpful. If you’re too complex, or even too simplistic, you could lose customers. Like if there’s a mess of pictures, or if you don’t have enough, you could lose customers. So a good agency to make sure you avoid those pitfalls and employ the best possible website architecture. And you can develop your campaigns based on exact numbers rather than generalized estimates. And also the right Internet advertising agency is able to tailor their services to your company’s specific needs and help your site Increase search engine ranking. Finally the Internet is always changing and the best agencies are the ones that can keep up. (more…)