Tag: online marketing

How to Write Effective Content for Your Small Business Website

Small businesses should consider having quality content on their website, as it is well know to everybody that ‘content is king’. If your content is good and focuses onmonitoring service educating and offering value to customers about your business, then customers will get attracted to your website and eventually make a purchase. The content of your website should be informative, simple, fresh and easy to understand. An effective content builds the brand name of your business.

Tips for writing good content for your website:
Small businesses should have a powerful web presence to attract customers for a successful business. Content is an important thing that plays a main role in any website. Businesses without quality content face the risk of losing customers and driving them away. So, the content for your business website should be simple and to the point, so that it attracts customers. By having quality content your website will generate traffic, leads and sales.

Following are five tips, that you need to consider while creating content for your business website:

1. Content should be unique and interesting:
Content which you are writing for your website should be interesting and unique. It should be like story telling and make the reader feel that you are communicating with him/her, it will then grab the attention of the reader. The content of your website should not be copied and pasted from other websites, as it shows plagiarism, which may affect your business. So, keeping in mind about the expectations and requirements of the readers, the content should be simple and fresh.

2. Informative as well as educational:
Provide content to readers that is informative and also educative. It should educate the readers and if they have any queries regarding your business, you need to respond to them actively. The content in your website should provide readers about every detail of your business and the products/services that are offered by you. By educating the customers about your business, leaves a good impression on your business.

3. Easy to read and understand:
The content which you are creating on your web page should be simple, so that it will be easy for the users/viewers to read. Content in your web page should consist of simple text with simple words, so that readers will understand what exactly you are trying to tell about your business. It will eventually interest the reader to read the content of your website and this will lead to the success of your website.

4. Use visual content (like info-graphics, charts and graphs) to convey message easily:
Rightly said – ‘A picture is worth a thousand words’. Visual communication (graphs, charts and info-graphics) has the ability to convey your business messages to your potential customers. Using visual content on your website will affect your business in a positive way, as it expresses your thoughts clearly. By doing so, your website will have a real opportunity to increase/improve traffic to your website.

5. Use only original content and update the blog regularly:
Content in your website should be original and fresh, it should not be duplicate content, copied from another website. While creating content you should check for the website monitoring serviceoriginality of the content. If the given information on your website is incorrect, then you need update and provide correct information. You also need to update your website blog on a regular basis, giving fresh and quality content, it shows that you are really making an effort to build your business.

Thus, writing effective content for your small business website and giving quality content to the readers, helps your business to grow successfully and establish good customer relationship.

Choosing a Domain Name For Your Small Business Website

A domain name identifies the unique address of the particular website on the internet. It is an unique address that can be used for email addresses and website addresses. Domain names are used in URL’s to identify and locate particular web pages.

Simply by entering the domain name into the web browser, it allows you to connect/access directly to that particular website. It is an unique online identity that consists of three main parts: sub-domain, domain name/buy domain and its extension.

For example: www.wikipedia.com. The most commonly used extensions are .com, .net and .org. The extension .com refers to commerce used by commercial businesses, .net refers to network used by network organizations and .org refers to organization used by non-profit organizations.

Things to consider while choosing a domain name:
As the design of your website is important, choosing a good domain name is also equally important. Most businessmen, particularly small business owners want their website to be up quickly on the internet. Many times they don’t think about the importance of their domain name and choose a name quickly without thinking twice. This can be a disaster because domain name reflects your business.

Domain name should reflect your business:
While choosing a domain name for your business you should consider a name that reflects the theme and objectives of your business. Be careful while choosing a domain name, do some research and see if the domain name that you are planning for your business is not similar to any other business. Because, when users enter a domain name, there is a possibility of users going to other site than yours. It may harm your business. Therefore, choose a domain name that is unique, as it builds your brand name.

Select easy to remember name – simple, short, quicker to type:
Choose a domain name that is small, easy to remember and that can be typed quickly. It should not exceed more than 13 to 14 characters. To make it easier and simple for the users, you should avoid using underscore ‘_’ or any numbers, as it is difficult to pronounce verbally. So make sure that your domain name is easy to spell and note worthy.

Choose domain name extension based on nature of your business:
Choose an extension for your domain name that suits the nature of your business and matches with your business theme. For example, if you are dealing with networking system then you need to choose a domain name with an extension .net or if you are doing commercial business, then you should choose an extension .com. While making a purchase consider buying the .com extension as it is one of the oldest and most popular extension in the world.

Check availability of the preferred domain name:
After you have finished choosing a domain name for your business, you should check for the availability of the preferred domain name, because there are chances of other company/organization having the same domain name that your are planning for your business. If you find someone else having the domain name that you have preferred, then it is better to choose a domain name that is unique and specific to your business.

Register your domain name:
After you have chosen a unique domain name for your business, the next step is to register the domain name. Sometimes it is difficult to register with the .com extension, so it is better to choose other extensions like .net, .info, .biz, etc. These extensions are also equally helpful for your business.

Therefore, it is very important to consider the above things, before choosing a domain name for your small business website.